There are some lovely things in this collection.
The Co-Exist Story collection, which includes both women’s and men’s clothing, is currently available online and in select retailers.
FLWRDWN, a wildflower-based replacement to animal down, and VEGEA, a plant-based alternative to animal-derived leathers, are among the animal-substitute materials included in the Co-Exist Story.
“The Co-Exist Story collection epitomizes our continued dedication at H&M to researching inventive alternatives to animal-derived materials while still delivering our customers cutting-edge design,” said Ann-Sofie Johansson, the company’s creative advisor, ahead of the launch.
“We designed this collection for modern urbanites, those who love the social hubs of city life but equally crave weekends spent wearing their waterproof rubber boots immersed in nature.” said Malin Dubois, a senior designer at the shop.
PETA applauded the collaboration.
“Much of our work at PETA is performed by developing positive connections with companies like H&M as we aim to halt the use of animal-derived materials,” said Laura Shields, the organization’s corporate responsibility manager.
“We’re thrilled to partner with H&M on a collection that features fabulous vegan designs that are kinder to the planet and to the animals who live on it.”
To purchase the collection, go to this link.