We’re all aware that veganism is on the rise, and it’s on the rise quickly. However, according to a new report, the number of vegans is growing at a faster rate than previously thought. Veganz, a Berlin-based vegan supermarket chain, conducted research into veganism in Europe and discovered that the number of vegans in Europe has doubled in four years, from 1.3 million in 2016 to 2.6 million in 2020.
Veganz interviewed over 2,600 shoppers aged 15 to 64 from all over Europe and discovered that the vegan trend was strongest in Germany. In addition, Germany had the highest percentage of flexitarians, with 30% of Germans identifying as such. Flexitarianism is also on the rise in six other countries surveyed, with more than 30% of Europeans saying they are consciously eating less meat.
meat produced in a laboratory The study also discovered that 20% of people of all ages want to try cultivated meats or cell-based meats. Vegans, surprisingly, showed the most enthusiasm of any dietary group, with 42% saying they will try lab-grown meat. Lab-grown meat, on the other hand, is still a long way from being a viable substitute for animal flesh. ‘Eat JUST,’ based in San Francisco, can produce two chicken breasts for around £40, while a McDonalds burger costs just 99p. Cultured meats aren’t going to happen until the price is comparable to that of uncultured meats.
Optional extras According to the survey, nearly half of all vegan Europeans (45.5%) would like to see more vegan sausages and cold cuts, followed by vegan cheese alternatives. Consumers are also looking for more plant-based baked goods and snacks (38.6%). (32.9 percent ). This identifies the most important areas for businesses to innovate in. “Carnivores are becoming a thing of the past,” say Veganz, and we sincerely hope this is true. Vegan orders are on the rise in the UK and other countries, indicating that the plant-based revolution is well underway.