Oumph!, a plant-based meat company, was named ‘Best Brand’ at the World Food Innovation Awards. They created “an amazing recipe” and made it look “modern and tasty,” according to the judging panel.
The Fry Family Food Co., LikeMeat, and No meat are all part of the LiveKindly collective, which also includes The Fry Family Food Co. It is based in Sweden and sells a variety of foods in supermarkets across Europe.
Henrik Åkerman, Global Brand Lead at Oumph! said: “We are super excited to win this prestigious award. Winning Best Brand is a testament to all the hard work from our team, who have put their heart and soul into creating the Oumph! brand. Winning this award gives us all positive energy to develop this amazing brand further as we expand globally.”
FoodBev Media awards programs have been in existence for more than a decade and are now widely recognized as the most credible and respected awards programs in the international Food and beverage industry.
“The fact that a plant-based brand is able to win an award like this is also a very positive signal for the future for the whole plant-based movement. With the help of LIVEKINDLY Collective, Oumph! will continue to grow, and we have the ambition to launch both in Germany, South Africa, and Australia during 2021,” continued Åkerman.
“The fact that a plant-based brand is able to win an award like this is also a very positive signal for the future for the whole plant-based movement. With the help of LIVEKINDLY Collective, Oumph! will continue to grow, and we have the ambition to launch both in Germany, South Africa, and Australia during 2021,” continued
Åkerman.
In 2019 Pulled Oumph! won three awards in The World Food Innovation Awards, including for best foodservice/catering product, best plant-based product, and best street Food brand.
